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Management
MelCole has the
unique distinction of being a child of the first awakenings of the PR
movement in India. Beginning thus, it has imbibed concepts and practices
that have evolved over decades in the collective experience of its
Directors and Consultants, which have been measured against the yardstick
of international standards and effectiveness.
To complement age and
wisdom, MelCole’s younger partners continue to impart the stamina and
zeal required to perform the most intricate PR operations with finesse
and flair. That this sensitive balance is indeed achieved in the constituents
of MelCole is evident in the trust that clients continue to repose in its
management year after year.
M. L. Kaul, Consultant
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With experience spanning
five decades, Mr. Kaul is one of the leading PR professionals of the
country. His grasp of strategy and public affairs, coupled with an
in-depth understanding of the media has enabled MelCole to deliver
success after success. PR campaigns strategised and spearheaded by Mr.
Kaul, form material for winning case studies and valuable body of
knowledge on Indian experience of PR. He has participated in several
national and international professional conferences and seminars.
Mr Kaul retired as
Adl.Director,PR,with ONGC in 1985.Lateron founded,MelCole PR,along with
his partners and led the company till March 2004.
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Praveen Rikhy,
Managing Director
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Praveen has
25 Years experience in active PR Practice. She started specialized
technology PR practice in the country, and is responsible for Melcole’s
leading position in this market segment. She now leads the strategy
team at MelCole. With experience in economic research and analysis and
understanding of the dynamics of industry and business. Praveen helps
provide a practical business dimension to PR campaigns developed at
MelCole. Praveen started her career with a leading chamber of commerce
and also worked with the Indian Newspaper Society.
Praveen is also Chairperson, Northen
region, Public Relations Consultants Association of India (PRCAI).
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Abhinav Kaul, Media Director
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Abhinav started
his career as a journalist. He heads the media interaction division at
MelCole. He has over 15 years of experience in media support and has to
his credit some of the largest media conferences in India.
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Rohit Srivastava, Executive Director
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Rohit has a
experience of nearly 27 years spanning IT, software and marketing
areas. He has been a software professional, a direct marketeer and has
handled operations. Before joining MelCole, Rohit was with the Globsyn
Group (Kolkata), an IT education and services company, where he had
extensively worked on brand management, corporate communications and
business strategy. An engineer and MBA, Rohit brings in the technology
edge into the MelCole team, with focus on brand management and
strategy.
Rohit heads the Technology Practice at
MelCole.
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Sanjay Kaul, Consultant
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Sanjay started
his professional life as an advertising professional with HTA (the
Indian arm of J. Walter Thompson). He subsequently shifted to marketing
communications and brand management, an area in which he has been
consulting for over 18 years. He conceptualized and ran India’s first
premier brands magazine for over 5 years. Sanjay takes an active
interest in consumer and citizen rights and also runs an NGO that takes
up causes of pubic interest and governance.
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