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Management
MelCole has the unique distinction of being
a child of the first awakenings of the PR movement in India.
Beginning thus, it has imbibed concepts and practices that
have evolved over decades in the collective experience of
its Directors and Consultants, which have been measured against
the yardstick of international standards and effectiveness.
To complement age and wisdom, MelCole’s
younger partners continue to impart the stamina and zeal required
to perform the most intricate PR operations with finesse and
flair. That this sensitive balance is indeed achieved in the
constituents of MelCole is evident in the trust that clients
continue to repose in its management year after year.
M. L. Kaul, Consultant
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With experience
spanning five decades, Mr. Kaul is one of the leading
PR professionals of the country. His grasp of strategy
and public affairs, coupled with an in-depth understanding
of the media has enabled MelCole to deliver success
after success. PR campaigns strategised and spearheaded
by Mr. Kaul, form material for winning case studies
and valuable body of knowledge on Indian experience
of PR. He has participated in several national and
international professional conferences and seminars.
Mr Kaul retired as Adl.Director,PR,with ONGC in 1985.Lateron founded,MelCole PR,along with his partners and led the company till March 2004.
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Praveen Rikhy, Managing Director
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Praveen
has over 25 years experience in active PR practice,
leading the strategy team. At MelCole, Praveen started
the country’s first specialized technology practice
and is responsible for its leading position in this
market segment. With experience in economic research
and analysis and understanding of the dynamics of
industry and business in the country, Praveen helps
provide a practical business dimension to PR campaigns
developed at MelCole. Praveen started her working
career with a leading chamber of commerce and also
worked with the Indian Newspaper Society. |
Abhinav
Kaul, Media Director
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Abhinav started his career as a journalist.
He heads the media interaction division at MelCole. He has
over 15 years of experience in media support and has to his
credit some of the largest media conferences in India.
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Rohit
Srivastava, Executive Director
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Rohit
has a experience of nearly 27 years spanning IT, software
and marketing areas. He has been a software professional,
a direct marketeer and has handled operations. Before
joining MelCole, Rohit was with the Globsyn Group
(Kolkata), an IT education and services company, where
he had extensively worked on brand management, corporate
communications and business strategy. An engineer
and MBA, Rohit brings in the technology edge into
the MelCole team, with focus on brand management and
strategy.
Rohit heads the Technology Practice at MelCole.
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Sanjay
Kaul, Consultant
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Sanjay started his
professional life as an advertising professional with
HTA (the Indian arm of J. Walter Thompson). He subsequently
shifted to marketing communications and brand management,
an area in which he has been consulting for over 18
years. He conceptualized and ran India’s first
premier brands magazine for over 5 years. Sanjay takes
an active interest in consumer and citizen rights
and also runs an NGO that takes up causes of pubic
interest and governance.
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